Archive for January, 2012

Who is going to win the super bowl?

Posted: January 31, 2012 in Sports
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The Future Of Advertising

Posted: January 30, 2012 in advertising
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All right this article is very long and rather hard for me to pay attention to, however, several key points are made.  For starters people are freaking out about where advertising is going and most of these people are really old and have been in the business for a long time.  These people at the advertising school in Sweden have the right idea because when they see panic in one area of advertising or media they see opportunity.  If you think about it we are always going to need advertising the only thing changing is the format or the way that it is presented.  We are in the midst of the digital age things are going to continue changing and we simply need to adapt.


http://www.fastcompany.com/magazine/151/mayhem-on-madison-avenue.html?page=0%2C5

 

No More Resumes, Say Some Firms

Posted: January 30, 2012 in Jobs
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No more résumés, wow I never thought I would hear something like this. However, if you read the following article it make perfect sense. Companies are saying that they don’t get enough personal information about clients from resumes anymore. They want more personal details, like from my previous blog about “How to Build A Brand,” this article also talks about how you need to provide more personal information about yourself on the web to exploit your self. Thus allowing companies to have a better judgment about you and your personality to verify if you will be an asset to the company or not. Good Article!

http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html

It is amazing what is possible with some computer programming skills.  Creating the perfect place for paid online dating sites to run adds a generous idea. This story truly amazes me because here we have this guy Marcus Frind who has a two-year degree in computers started a very basic dating website and now pulls in 5 million a year.  On top of that by doing only an hour of work a day.  This just goes to show us that there are many ways to make money here in the digital age if you know the right moves.
http://www.inc.com/magazine/20090101/and-the-money-comes-rolling-in.html

How to Build your Personal Brand

Posted: January 29, 2012 in Technology

This article provides a good basic overview for building a good brand from the beginning to a well-established state.  However, it is not extremely intricate but it will get you moving in the right direction.  Joy’s take on this topic was interesting because I didn’t think of branding as being as personal as she explained it, like how she says to provide personal info about your self and the product to relate to you customers.  Also to add to that the blogging about your business to create awareness was another good point because of the exploitation factor.  Overall this was a good article on branding.

http://www.inc.com/guides/2010/05/build-your-personal-brand.html

TED is turning into the new Harvard?  I found this statement very interesting and I really like where this is going.  Think about it “free education.”  Just imagine how much better the world would be if everyone had equal access to education.  In a way its similar to YouTube because if you want to learn about something you just look it up but with TED you don’t have to filter through a bunch of bullshit to find a good educational video.  Everything TED puts out is pretty top quality and you really have to know your information and be able to present in formable manner.  The how to get on to TED video was a nice touch to this article.

http://www.fastcompany.com/magazine/148/how-ted-became-the-new-harvard.html

I learned about TED in a sociology class I took last semester and I absolutely love their organization.  They cover so many different topics and it is a good place to get caught up on what going on in the world.  This does not surprise me at all that their revenue has gone up from the free content, because all it is doing is increasing the awareness of the organization.  That being so more and more people want to attend a live event.  TED pretty much is following the standard of a lot of online outlets by allowing the free content to be supported by advertising while the die-hard fans can pay a little money to get the express package.  I have no doubt that they will keep growing.

http://www.nytimes.com/2007/04/16/technology/16ecom.html?_r=2&ref=technology