Posts Tagged ‘Social Networking’

How google+ made her a star.  This is an interview at SXSW and she explains how her web concert with google plus got her a million fans.  Check it out!!!!

Advertisements

This is what you get when you are immersed in the big boy world, when you lack the skills and experience.  You may ask who am I talking about? If you have seen The Social Network then you probably do, Mark Zuckerberg.  I have not seen the movie personally, but after reading Ellen Mcgirt’s article, “Boy CEO,” I have a good idea.  This also goes great with my previous post about getting into sales.  It’s all about how you present and the way you look and act, which Zuckerberg was obviously lacking.  With his half asleep appearance and his tardiness to business meetings.  You can have all the great ideas in the world but if you don’t present it properly than it’s a big downer.  Thus this caused Zuckerberg to open his eyes and gain a coach to help him be more professional.  This is your basic sink or swim scenario.  Zuckerberg totally arose for the occasion.  Granted,  I don’t agree with everything Facebook does, but I do believe it has changed the world,  for better and for worse.

We are all riding this digital wave of the future, moving through the ways of the past.  Marketers are now wanting to harness today’s new technological ways of story telling, to apply it to a brand or a marketing campaign.  To find the sympathetic characters within the company and relate that in order to draw our attention.

Marketers and advertisers have been telling us stories for ages, but now the way that they were being told is changing.  Now it is easier for us to be the ones’ telling the story or in other words sharing a story thanks to technology and social media.

Everything is becoming interactive from video games, television to the ads.  Now its up to the industry bad boys to sink or swim in the digital ocean.

 

To read the full article check out John Coleman’s words in

Why Collaborative Storytelling is The Future of Marketin.