Posts Tagged ‘Youtube’

We are all riding this digital wave of the future, moving through the ways of the past.  Marketers are now wanting to harness today’s new technological ways of story telling, to apply it to a brand or a marketing campaign.  To find the sympathetic characters within the company and relate that in order to draw our attention.

Marketers and advertisers have been telling us stories for ages, but now the way that they were being told is changing.  Now it is easier for us to be the ones’ telling the story or in other words sharing a story thanks to technology and social media.

Everything is becoming interactive from video games, television to the ads.  Now its up to the industry bad boys to sink or swim in the digital ocean.


To read the full article check out John Coleman’s words in

Why Collaborative Storytelling is The Future of Marketin.


Sports network SB nation partnered with Youtube on a $100 million deal last year in order to improve the video quality on their website. SB nation is all about giving the fans point of view. Harnessing a team of 300 bloggers covering professional and college sporting events. They cover sports of all kinds including the world of professional arm wrestling which is the topic of one of their latest video The Full Nelson: Queen of Arms.

Their goal is to equip 150 bloggers to cameras to give fans insight on local teams, this footage will be featured on its own sub-channel on Youtube. With help from seasoned veterans Amy Nelson and Bamani Jones from ESPN, to bring a very professional touch to the SB Nation team.

Amy hosts the video above to provid insight of the world of arm wrestling. For more info check out this article Behind the Birth of a Sports-Media Bet for the YouTube Era or go to to check it out for yourself.